What Is SEO? Search Engine Optimization Best Practices

You must always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs. On-page SEO improves user experience and is integral to maintaining and increasing organic traffic. It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for.

The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics. To make this entire process easy, I use Link Whisper which suggests relevant links for me. Internal link building adds extra value to the reader because it gives them an extra resource to read. When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get.

Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks.

Improved Credibility and Trust

Learn how in Shopify’s guide to creating and managing URL redirects. In that case, the best alternative is to no-index your product tag pages, just like in the previous example. From there, you can already determine what action steps to be done next—to relink them internally, or evaluate whether they should be archived.

Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.

Tool #7. GT Metrix

These tags provide search engines with more information about your page. To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content.

On-Page SEO Factors

• So if you link to other pages on your website using the right keywords, it may be a signal for Google to rank them higher for these keywords.
• You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy.
• This metric tells you how effective the site content is at keeping visitors on your site.
• Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock.

Alt text (alternative text) describes an image to search engines and assists visually impaired users. It’s also used when an image file cannot be loaded, ensuring that an explanation of the image is still presented. On-page SEO is not just about adhering to search engine guidelines, but it’s a strategic approach that can profoundly influence the success of your B2B marketing efforts. You’ll want to regularly review your internal and external links to ensure they are still valid and point to the intended destination.

I also use the power of observation by putting myself in our target audience’s shoes and browsing the site from their perspective. If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in SEO Anomaly 2019 with the introduction of BERT into the search algorithm. You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you. You have to give users a reason to keep coming back to your site.