Search engine optimization SEO Meaning, Google, History, & Facts

We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. For example, if you sell coffee, SEO can help your website show up on the first page of Google when people search for “buy coffee”. Higher rankings lead to more clicks to your website, and that means more potential customers for your business.

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In fact, our search engine ranking correlation study found that the number of sites linking to you (not the total number of backlinks) correlated with Google rankings more than any other factor. When users click on these links from other websites, they are led straight to your content. This not only boosts your site’s traffic but also enhances brand awareness, drawing in a broader audience organically. And Google has confirmed that backlinks remain one of their three most important search engine ranking factors. All in One SEO (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.

This is then shown in one overview, with the hope that this directly answers the specific question asked. An SEO technique is considered a white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines111249 are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Unique descriptions help match each page with the right query — and that’s what drives qualified, high-intent traffic. It’s equally important to note that internal links are not just for navigation; they BHS Links provide search engines with contextual signals. When linking pages, use descriptive anchor text that reflects semantic keywords rather than generic phrases. SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference.

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If you’re not happy with your search engine rankings, it may be time to call in a professional Atlanta SEO company. While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.

• So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO.
• It can also be quite difficult to convince stakeholders and decision-makers of the importance of SEO because it is not easily tied to specific financial numbers.
• An SEO-friendly website has specific features and characteristics that help search engines understand what the website is all about, increasing the chances of achieving better rankings in the SERPS.
• Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN).

It’s not easy—you need to find really good web designers who can do this—but it will certainly improve your users’ experience. Make sure that all your important pages are linked to from other pages of your website. You can view the internal links report in Google Search Console and make the necessary adjustments.

Apple, I think, is a really great example of this that everyone can probably relate to. The idea of a computer isn’t necessarily unique, but their articulation of it was. I think if there’s any advice I could give to a younger Bethan on how do I make myself a better marketer, it’s to actually understand how businesses work and what business strategy actually looks like. But I just want to give you a short something to work with at the moment.