19 Best SEO Tools to Boost Organic Traffic Free and Paid
While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more. RankMath is a WordPress plugin that helps you optimize your website right from your WordPress dashboard.
- Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts.
- Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community.
- I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year).
- Selecting the right affordable SEO tool requires a practical approach focused on your specific needs.
- This helps you find rising trends months or even years before they become popular.
Can free SEO tools deliver the same results as paid tools?
Ahrefs boasts several powerful features that help set it apart, including a proprietary web crawler which is one of the best in the market. For instance, the tool’s depth can be a bit hard to learn for beginners, and its paid plans can be a major reason for concern for small businesses. Conversely, large enterprises might find the investment justifiable for the breadth of insights offered.
For beginners, Google Analytics and Google Search Console are highly recommended. They provide essential insights into traffic and user behaviour. Other useful tools include Chat GPT for questions and learning, and MozBar for quick SEO analysis.
The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility. Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools. Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface.
Schema & Structured Data
As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. All plans include unlimited data sources, unlimited users, and all available integrations. A 15-day free trial is available with no credit card required. Screaming Frog is a powerful desktop crawler that has become indispensable for agencies needing to accurately and effectively diagnose website problems.
BrightLocal is the best SEO tool for local SEO because it’s built specifically to help businesses improve their visibility in local search results. It brings together all the tools needed to manage local listings, monitor online reviews, audit citations, and track rankings for location-specific keywords. Keyword Surfer is a free tool by content optimizer SurferSEO. It’s another Google Chrome extension that provides SEO metrics right inside your Google search.
An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status. Google Analytics lets you set specific goals, like SEO Anomaly if you want people to sign up for something or buy a product.
